UTM Builder for Ad Platforms

Platform-specific UTM builders for TikTok Ads, Reddit Ads, and more. Generate tracking URLs with platform-optimized parameters.

Select Ad Platform

TikTok Ads

UTM builder optimized for TikTok advertising campaigns

Reddit Ads

UTM parameters for Reddit advertising and sponsored posts

Google Ads

UTM builder for Google Ads and search campaigns

Facebook Ads

UTM parameters for Facebook and Instagram advertising

LinkedIn Ads

UTM builder for LinkedIn advertising campaigns

Twitter Ads

UTM parameters for Twitter advertising campaigns

Platform-Specific Examples

TikTok Ads Example

https://example.com?
utm_source=tiktok&
utm_medium=cpc&
utm_campaign=summer_sale&
utm_content=video_ad&
ad_id=123456789&
adset_id=987654321

Reddit Ads Example

https://example.com?
utm_source=reddit&
utm_medium=sponsored&
utm_campaign=product_launch&
utm_term=technology&
subreddit=programming

UTM Builder Guide

What are UTM Parameters?

UTM parameters are tags added to URLs to track marketing campaign performance in analytics tools like Google Analytics. They help you understand which campaigns, channels, and content are driving traffic and conversions to your website.

Why Use UTM Tracking?

UTM tracking provides essential insights for marketing optimization:

  • Measure campaign ROI and effectiveness
  • Identify best-performing channels
  • Optimize ad spend allocation
  • Track customer journey and attribution
  • A/B test different marketing strategies

How to Use This UTM Builder

1

Select Your Platform

Choose your advertising platform (TikTok, Facebook, Google Ads, etc.) for platform-specific parameters.

2

Enter Base URL

Input the destination URL where you want to drive traffic (landing page, product page, etc.).

3

Fill Campaign Details

Add campaign name, source, medium, and other relevant parameters for tracking.

4

Generate and Copy

Create your UTM URL and copy it for use in your marketing campaigns.

Standard UTM Parameters

utm_source

Identifies where the traffic comes from:

  • • Examples: google, facebook, tiktok, reddit, newsletter
  • • Use lowercase and consistent naming

utm_medium

Specifies the marketing medium:

  • • Examples: cpc, social, email, referral, organic
  • • Use standard medium names for consistency

utm_campaign

Names the specific campaign:

  • • Examples: summer_sale, product_launch, brand_awareness
  • • Use descriptive, memorable names

utm_term

Identifies search terms or keywords:

  • • Examples: running_shoes, digital_marketing, best_deals
  • • Used primarily for paid search campaigns

utm_content

Differentiates similar content or ads:

  • • Examples: video_ad, text_link, banner_a, call_to_action
  • • Great for A/B testing different creatives

Platform-Specific Best Practices

TikTok Ads

Optimized for TikTok's advertising platform:

  • • utm_source: tiktok
  • • utm_medium: cpc (for paid ads)
  • • utm_content: video_ad, image_ad
  • • Include ad_id and adset_id for granular tracking

Facebook/Meta Ads

Designed for Facebook's ad ecosystem:

  • • utm_source: facebook
  • • utm_medium: paid
  • • utm_content: ad_name, creative_type
  • • Track ad sets and campaigns separately

Google Ads

Optimized for Google's advertising platform:

  • • utm_source: google
  • • utm_medium: cpc
  • • utm_term: keyword (for search campaigns)
  • • Include ad_group and campaign identifiers

UTM Naming Conventions

Best Practices:

  • Use lowercase letters only
  • Replace spaces with underscores (_)
  • Be consistent across all campaigns
  • Use descriptive, meaningful names
  • Avoid special characters except underscores
  • Keep names reasonably short but clear

Common Campaign Examples

E-commerce Sale Campaign

utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale_2024&utm_content=product_ad

Perfect for tracking seasonal sales and promotional campaigns.

Content Marketing Campaign

utm_source=reddit&utm_medium=social&utm_campaign=content_marketing&utm_term=digital_marketing

Ideal for tracking content distribution and engagement.

Brand Awareness Campaign

utm_source=tiktok&utm_medium=paid&utm_campaign=brand_awareness_q4&utm_content=video_ad

Great for tracking brand-focused campaigns across platforms.

Analyzing UTM Data

Google Analytics Reports

Key reports to monitor:

  • • Acquisition → Campaigns → All Campaigns
  • • Acquisition → Source/Medium
  • • Behavior → Landing Pages with UTM parameters
  • • Conversions → Multi-Channel Funnels

Key Metrics to Track

  • • Click-through rate (CTR)
  • • Conversion rate by campaign
  • • Cost per acquisition (CPA)
  • • Return on ad spend (ROAS)
  • • Customer lifetime value (CLV)